Franchise News


FRANCHISE BUSINESSES PREPARE FOR ECONOMIC CHALLENGES

WASHINGTON, D.C., Jan. 7, 2009— The nation’s franchise businesses that employ millions of American workers and generate hundreds of billions of dollars of economic output are preparing for economic challenges in the New Year.

The industry is expected to experience a decline in the number of establishments, jobs and economic output in 2009, according to a report released today by the International Franchise Association’s Educational Foundation. Despite this outlook, franchise busi... Read More

Posted: 1/15/09 | Category: Franchise Finance

FRANCHISE BUSINESS OWNERS FLOOD THE HOUSE WITH CALLS TO PASS THE FINANCIAL RESCUE PLAN

WASHINGTON, Oct. 2, 2008—Members of the International Franchise Association (IFA) continue their calls today for the House of Representatives to pass the financial market rescue plan scheduled for a vote tomorrow.

“We aggressively continue our efforts to let Congress know of the thousands of examples of how the credit crunch is impacting Main Street businesses,” said IFA President & CEO Matthew Shay. “Passage of the bill in the House will send a positive signal to the financial mar... Read More

Posted: 1/15/09 | Category: Franchise & Government

FINANCIAL CRISIS PUTS FRANCHISE BUSINESS GROWTH AT RISK

WASHINGTON, DC, Sept. 25, 2008---The International Franchise Association (IFA) today commended President Bush and congressional leaders for their efforts to develop a bi-partisan plan to preserve and sustain America’s financial system, and urged them to finalize quickly an investment plan that would help stabilize the system.

“We appreciate the President’s remarks last night to help the country understand the grave situation we face,” said IFA Vice President David French. “This fina... Read More

Posted: 1/15/09 | Category: Franchise & Government

FIVE STEP TO E-MAIL MARKETING SUCCESS

E-mail marketing has emerged as a powerful tool that facilitates customer communication, incremental sales and raises bottom-line results in the most immediate times. Properly put in place, e-mail marketing can be a very powerful weapon in a marketing and sales arsenal, especially for an economy that is slowing down for many franchise systems.

By Boris Bugarski

Imagine having a database of customers that have proven to spend money with the franchise company or customers th... Read More

Posted: 1/15/09 | Category: Franchise Marketing

FRANCHISING PLAYS CRITICAL ROLE IN ECONOMIC RECOVERY

WASHINGTON, D.C., Jan. 14, 2009—The International Franchise Association is urging Congress to take action to help franchised business owners weather the current economic crisis and help lead the country out of the recession, the IFA said today. In a letter submitted to a House Committee on Small Business forum on the role of small business in stimulating the economy, IFA President and CEO Matthew Shay outlined the association’s recommendations to Congress that will help franchise businesses... Read More

Posted: 1/15/09 | Category: US Franchise News